Caleb Hanna
Content Producer for the Sacramento Kings
Who am I
Welcome! My name is Caleb Hanna and I am a Content Producer for the Sacramento Kings. During the 2023-24 NBA season, per "Gondola" (a social media crediting platform), my contributions on Instagram alone have been significant. I've been involved in the creation of 58 posts, collectively garnering 4.8 million views, 1.3 million likes, and 6.1k comments. Notably, my top-performing post was a collaboration with the NBA featuring a Malik Monk dunk, which amassed 875.1k likes and 1.9k comments.
Previously from March 28-June 12, 2022, I served as the interim Social Media and Marketing Coordinator for the Sacramento River Cats, taking on full tasks of two full-time staff members who left the organization. During that three-month period, I increased our following by a net 20,263 followers and generated 7,252,750 impressions across Instagram, Twitter, Facebook and Tik-Tok. I doubled our Tik-Tok following in the month of May alone. This massive follower increase outperformed all Minor League teams in each category during those three months.
While playing college basketball, I realized that I wouldn't be able to play the game forever. After thinking it through, I realized that Social Media and Content Creation have always peaked my interest. So, I dedicated myself to building a career in the industry. Years later, I have been able to manage accounts and create content that has had millions of impressions. My work has been featured on Bleacher Report, Ballislife, CBN and many more media outlets. Thank you for getting to know me and please feel free to reach out.
Associate Content
Producer
October '23 - Current
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Create engaging videos for Sacramento Kings and associated entities
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Craft compelling narratives through editing and storytelling
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Conduct entertaining and informative interviews
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Collaborate with Content & Digital team on timely content
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Assist in setting up collaborative projects
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Take photos on road trips and for Golden 1 Center needs
Social Media &
Marketing Assistant
March '22 - October '23
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Took over in an interim position for three months and generated 20,263 (300% increase from the previous year) net followers and 7.2 million impressions
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Doubled our Tik-Tok following in the month of May alone
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Had 2.1 million Facebook impressions, which was up 24.9%
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Had 1.7 million Instagram impressions (up 220.7%) and 2.7 million Twitter impressions (up 158.9%)
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Contributed to the best month of May of online sales in history for our Team Apparel store "On Deck Shop" from the Social Media presence
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Produced the top three Tik-Tok posts in River Cats history which combined for 1.6 million views
Creative Marketing Director
July '19 - March '22
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Traveled with NBA star, Damian Lillard's AAU basketball team nationally, capturing content and posting to its socials
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Doubled its Instagram following in the summer of 2019
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Redesigned and managed the teams website
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Produced recruitment videos for 8 current D1 players
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Produced video mixes/ action photography and posted them to the socials
Freelancer
Jan '19 - Current
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Produced video highlights, individual player mixes, team mixes, portraits, raw video, still photography and network quality video for a variety of clients
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Work has been showcased on sports and non-sports websites and media outlet broadcasts such as Bleacher Report, Ballislife, Made Hoops, CBN, and a handful of others
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Have worked with NBA, NFL and MLB athletes for personal endeavors
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MY 2025 DEMO REEL
Photography/
videography
Photography/videography
PHOTOGRAPHY
VIDEOGRAPHY
MAGAZINE FEATURE
social media
TIK-TOK
CONTACT
Thank you for taking the time to get to know me! If you would like any more information, please see my resumé that is attached above. Feel free to reach out with any questions about what you have see so far. Looking forward to hearing from you!
Caleb